7 Steps To MORE Subscribers.
You already have a sign-up form on your website – but are you doing everything possible to get as many subscribers as possible?
Here are 7 tactics for growing your list faster, that only takes a few minutes…
Place your sign-up in as many places as possible – preferably on every page. You might also place it in the header or footer as well.
Get in front of them. Your opt-in form should be prominent, in bold colors, with background color, maybe animation, etc. Make the sign-up totally visible and eye-catching.
Use pop-ups. Love ’em? Hate ’em? Either way, pop-ups just plain work. Test to see if it’s best to use a pop-up that appears after a few moments, or when the visitor is leaving the page.
Do not have the pop-up appear immediately when they get to your page – you’ll just irritate your visitors and encourage them to click away. People need time to see if they like your website and if they want to subscribe.
Sell it! Don’t just ask them to subscribe, BRIBE them to subscribe. Give them something they would otherwise be willing to PAY for and you’ll have a sure winner.
Get their friends, too. Run offers that encourage your visitors to forward your stuff to their friends or colleagues, and always include an easy way for them to sign-up.
Use social media. Perhaps this should have been #1 since social media can build a list faster than almost any other method. Place a signup form on your Facebook page, run contests, offer bribes, and do whatever is necessary to capture the positive attention of your prospects and get them to join your list.
Cross-promote. Whether you’re cross-promoting between your own product lines, or with another marketer, send emails to each list offering them a great incentive for joining the other list.
How to Keep Your Email Subscribers
There’s more to making money from your list than simply getting people ON your list. In fact, it’s once they’re on your list that the real work begins because you not only don’t want them to unsubscribe – you want them to actively look forward to hearing from you, to open and read your emails, and to act on your suggestions.
Your subscribers will stay on your list if you are giving them value in the ways that they need. Tricky, huh? Because how do you know what it is that they need?
The answer is to create a feedback loop so they can tell what they want to learn and what they want to buy from you. This way you can design your products and services in a way that is exactly what your readers want.
You can get this information by using a survey to ask them for their number 1 questions on the niches or topics your list covers. SurveyMonkey.com will do this for free.
Or you can write a blog post that asks readers to give you information on what they currently need. Be sure to specifically ask them to comment, and reply back to their comments. Commenting back encourages even more readers to comment because they realize you are really paying attention to what they say.
A third option is to ask them a question in an email. It might be after your main email message, or the entire email might be you asking them to answer your question. Ask them to “hit reply right now” to send you their answer.
Once you know what their biggest questions are, you can write content or offer products that provide them with exactly what they need.
You want to condition your list to work with you, to give you the information you need so that you can help them. Think of it as a team effort – you’re asking what they need, they’re telling you, you’re creating it, they’re giving you feedback, etc.
It’s not about selling and more selling. It’s about offering them what they need, whether it’s in the form of free or paid content. And as long as you’re doing that, they will not only remain on your list – they’ll also become fans who enjoy reading your emails and buying your products.
Need an email marketing service?
Try Aweber. They now have a FREE option instead of a trial.