How To Build Your Own Army of Affiliates

This is a short post on how to engage with potential affiliates so that they get to know, like and trust you, and therefore feel confident to promote your products.

There’s always a lot of talk on how to recruit affiliates to promote your products, right? But what if instead of recruiting affiliates…

You TRAIN your affiliates?

Woman typing on her laptop

That is, announce you’re offering affiliate training once or twice a month, live on a webinar. The training is free, come one and come all. You put out the call and then using your own products as examples, you train them in how to make money by promoting affiliate products, especially yours.

This reminds your list month after month that they can make money promoting your stuff. It also builds loyalty, since you’re giving free training on how to make money doing this. And it forges partnerships between you and your affiliates.

When they can speak to you on the webinar, or at least ask their questions and hear your voice, you’re building rapport. At the very least you will most certainly sell more products to those who attend your training because they now know, like and trust you.

And in addition, you will begin building your own army of affiliates to promote for you all over the web and reach people you could never reach on your own. It’s a win-win all the way around, and it will only take you a couple of hours a month to do this.


Promoting your affiliate program to your customers and readers is a win-win for them and your business.

What you think about this approach, and what methods do you use in your business to recruit your affiliates?


Founder of


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