So you want to be an email marketing hero?

You send an email to your list promoting an affiliate product, and you can tell from your autoresponder stats that a good percentage of those emails were opened. Yay!!

But after that, it’s all downhill. Only a tiny percentage of the recipients who opened their emails actually clicked the link, and of those that clicked the link only a tiny percentage of those bought.

And this wasn’t some $997 product, this was a $7 product! So what happened?

It’s because you didn’t prime them for the sale.

Sending your prospects cold to a sales page usually does not get great results. You need to tell them a little bit about WHY they should go to that page and WHY they should consider handing over their money in exchange for the product.

For example, let’s say you’re promoting a product on how to drive traffic. Which of these email messages do you think would get the most clicks AND the most sales?

1, You gotta see this, it’s INSANE! <link>

2, Here’s a way to get more traffic, that I think you’re going to love. <link>

3,  I found this new video that shows how to not only get more traffic to your offers starting this afternoon – it also shows you how to convert a HIGHER PERCENTAGE of that traffic into buyers.

Have you guessed which one created the most traffic?

The first email is what we call “blind.” You have NO idea what it is or why you should click on it, and therefore you probably won’t. It uses curiosity, (which is good), however, it could still do with being more specific, along side of the technique of curiosity.

The second one is definitely better – it tells you why to visit the link – to learn how to get more traffic.

The third one ROCKS because it tells you exactly what to expect, and gets you excited to make the click and check it out.

To get your emails acted upon, you want to make them specific.

Tell them exactly what benefit they can receive for clicking.

No need to tell the entire story, but you do want to get them warmed up.

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Conclusion

When you wet their appetite for the product you’re promoting, you’re making them more receptive to your offer, before they even get to the sales page.

It’s called pre-selling, and it’s a vital component of getting the sale.