Believe it or not, all success in business comes down to this one simple formula. It doesn’t matter if you’re selling products online, insurance, hamburgers or lawn care. It doesn’t matter if you’ve been in business for 30 years or you’re starting your business today.
It doesn’t matter who you are, where you live or who your customers are. This same formula brings success to every endeavor, and ignoring this formula almost surely brings failure.
Think of Occam’s Razor (also known as Ockham’s Razor) which simplified states that the simplest answer is often the correct answer. And so it is with this formula – there is no need for volumes of business advice when you have this simple formula and FOLLOW this formula to the letter.
Are you ready to know this particular secret to business success? I’ll clue you in – I am not the first to write of this, nor will I be the last. However, just in case you haven’t heard of these simple steps. Here it is.
The Formula for Business Success:
Step 1: Create an Irresistible Offer
Step 2: Present this Irresistible Offer to the prospects who are hungry for it
Step 3: Sell to them again. And again. And again.
Simple, but incredibly powerful when you do it right.
So, to clarify…
Step 1, An irresistible offer is one that presents so much desired benefit for such a small perceived cost that prospects rush to purchase. One that would be crazy to refuse.
Step 2, Present this offer to the people who desire it. Don’t sell snow tires to people who don’t know what snow looks like.
Step 3, Create a relationship with those customers and sell to them time and time again. Why? Because they already know you, trust you, and like what you sell. It is far easier and far more profitable to sell to an existing customer than it is to acquire a new one.
So what does this mean in the world of Internet marketing?
First, don’t sell anything because you want to sell it. Instead, find out what your customers really desire and create an irresistible offer based on that.
Second, target your offer to those who are most interested in it.
And third, treat your customers like royalty.
NEVER take your customers for granted, and always share your very best insights, news and helpful tips with them so that when it is time for them to make another purchase, they don’t hesitate to purchase from you, even if you are merely the affiliate recommending someone else’s product.
Whatever you’re selling, this is the formula that will make you wealthier.
“But surely,” you wonder, “there must be exceptions?”
Not really. Let’s say you don’t sell anything outright, and instead, you are a blogger or perhaps you run a curation type of website.
You still have an irresistible offer, and that is the information you are sharing on your website for free.
If it is great information that is targeted to your niche, then your readers will be excited to read it and return time and time again to read it again. Then you monetize the website, through ads or affiliate products. So that when your readers return to read, they also sometimes click on your ads or purchase the products you promote.
Solve their problem or issue, and provide more value than everyone else.
Give them the wow factor. Make it hard to refuse.
It’s all about the irresistible offer. Then you build on that with psychological triggers like scarcity (the fear of missing out) to ramp up their desire.